Online is not cannibalising high street sales, according to an eBay study carried out by Deloitte. We surmise the main findings of the omnichannel retail report.

The impact of omnichannel on retail

The study, which analysed sales data from 21 European retailers and questioned 2000 shoppers in UK and Germany, found that for dresses, over 95% of sales made online are in addition to high street purchases.