Store gallery: Selfridges ‘transforms’ tech offer with gaming destination launch

arcade games in Selfridges gaming store

The opening of Selfridges’ permanent gaming outlet, in partnership with Smartech, aims to create a new era of experiential retail for gamers.

The Playhouse flagship store, which spans 200 sq m in Selfridges’ London flagship, features the latest must-have consoles including the PlayStation 5 and Xbox X. It also includes in-demand products such as the Spectacles by Snapchat. Visitors can purchase a selection of games, as well as take the opportunity to play arcade games, such as Pacman, in the store’s ‘retro playground’.

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