The opening of Selfridges’ permanent gaming outlet, in partnership with Smartech, aims to create a new era of experiential retail for gamers.
The Playhouse flagship store, which spans 200 sq m in Selfridges’ London flagship, features the latest must-have consoles including the PlayStation 5 and Xbox X. It also includes in-demand products such as the Spectacles by Snapchat. Visitors can purchase a selection of games, as well as take the opportunity to play arcade games, such as Pacman, in the store’s ‘retro playground’.
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