‘John Lewis’ new slogan isn’t just marketing BS – it’s a mindset shift’

John Lewis ad still

After unveiling its new slogan, John Lewis should take heart and learn lessons from Tesco about how a new philosophy can get a business back on track, writes Luke Tugby

There was tension in the air on Tuesday evening – and not just in Downing Street as new prime minister Liz Truss banished former cabinet ministers to the backbenches.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now