John Lewis makes senior marketing hire to ‘deepen customer relationships’
John Lewis has strengthened its marketing clout with an appointment to lead its newly created customer planning team.
The department store retailer has appointed Andreas Nicolaides to the post of head of customer planning and channels. His objective will be to ”maximise impact” of the marketing budget across channels.
Nicolaides, who will join John Lewis in October, brings experience from retailers including Arcadia and online fashion group N Brown as well as MoneySuperMarket and agency Carat.
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