John Lewis’ new boss Pippa Wicks believes the department store will be able to match or surpass last year’s festive sales performance despite ongoing disruption sparked by the coronavirus.
Wicks, who took the helm as executive director for John Lewis last month, said the business is planning for trading across “the whole Christmas period to be the same, if not better” than last year.
She said the retailer would benefit from the fact many John Lewis customers would have more disposable income and the rollout of its click-and-collect proposition to almost 900 locations, which would offer shoppers a greater level of convenience during the golden quarter.
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