Ranking: How UK grocers are performing in AI-powered searches
As more consumers turn to AI for recommendations, some shoppers are treating these models as the new search engines.
A study carried out by Yotpo Discover, exclusively for Retail Week, found Tesco to be the most frequently mentioned UK grocer, appearing in 25.3% of responses over a four-week period. It was closely followed by Sainsbury’s and M&S Food, both on 21.6%. Waitrose came fourth on 19.4%. In a second tier came Aldi on 14.2% and Lidl on 11.1%.
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