Shoppers believe the worst is behind them and their personal economic situation will improve or stay the same this year.
- Since the start of 2011, more shoppers believe the worst is behind them
- Nearly three-quarters (73%) of them say their personal economic situation will improve or stay the same in the coming year, compared with just four in 10 (39%) who said the same in 2011
- We have also seen a halving in the percentage of shoppers who think they will be worse off in the year ahead; 61% in 2011 compared with 27% now
- The challenge for food and drink retailers is converting this improved shopper confidence into higher sales by, for example, persuading shoppers to buy more high-quality products through innovative in-store events or product packaging
Source: IGD ShopperVista