UK retail sales return to growth in April despite inflation

The ONS data showed retail sales volumes increased by 0.5% last month, following a fall of 1.2% in March. 

Sales volumes were down 3% on the same month last year, with shoppers spending more due to higher prices. 

ONS chief economist Grant Fitzner said: “Retail sales grew, partially rebounding from a poor weather-affected March, with jewellers, sports retailers and department stores all having a good month.

“Despite continued high food prices, supermarkets also recovered from the fall in March. However, these were partly offset by a drop in the amount of fuel sold, despite prices also dropping.”

EY UK and Ireland retail lead Silvia Rindone said: “After a period of unusually poor spring weather, both retail sales and volumes rose in April; however, overall inflation continues to impact figures. The Easter bank holiday weekend positively impacted both food and non-food sales, which rose by 0.7% and 1%, following a fall the previous month. While a marginal uplift, this is the first time seeing growth in food sales since August 2022.

“Whilst consumer confidence appears to be recovering, uncertainty about what this means for the average shopper has meant many are continuing to keep a tight grip on their finances. Consumers are continuing to make more considered decisions about how they spend their money, which, when combined with persistently high price inflation, is creating a challenging environment for retailers.”