Data: How to achieve cut-through with the cautious consumer
Exclusive Retail Week research reveals many consumers’ financial situations have either improved or been unaffected during the pandemic, yet a large volume is reluctant to spend. As part of Consumer Week, which starts on September 13, we take a closer look at the findings and what they mean for retailers.
Retail Week surveyed 1,000 UK consumers in August 2021 to understand the impact of the pandemic, and its easing, on their finances, as well as their current financial priorities and how they plan to spend - and save - in the coming months.
Already have an account? Sign in here