Internet shopping sales are likely to climb by almostÂŁ1.5 billion this Christmas toÂŁ4 billion, as customers switch from the high street to the home to buy presents.
The forecast, from IMRG, comes as Royal Mail launches its Retail Readiness Guide to help e-tailers prepare.
IMRG chief executive James Roper believes sectors such as electricals and clothing will perform well this Christmas. He said: 'Clothing keeps surprising everyone because it is the fastest-growing sector (online), with top-line brands now selling through the Internet.'
Royal Mail's six-step e-commerce guide has been created with the help of Mothercare, Game and Figleaves.com.
It features advice on marketing, stock control, packaging and fulfilment.
Royal Mail head of multi-channel Richard Roche said: 'Christmas preparation is no longer just about stocking the shopfloor, but, with retailers increasingly taking a multi-channel approach, it is also about stocking the back office to cope with the rise in home shopping.'
Royal Mail's guide can be accessed at www.royalmail.com/homeshopping.
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