Edinburgh Woollen Mill is a British clothing and homewares retailer based in Carlisle, Cumbria. It was founded in 1947 and is now wholly owned by Dubai-based billionaire Philip Day. The Edinburgh Woollen Mill Group also owns retailers Jane Norman, Peacocks, Austin Reed and Jaeger. The group opened the first Days department store in 2017, with plans to roll out 50 more. Philip Day lost out to Mike Ashley in acquiring House of Fraser out of administration in 2018. Days department stores will contain a number of EWM brands.