Vintage-inspired Cath Kidston is a designer, wholesaler and retailer of fabrics, homewares, clothing and fashion accessories. The business trades through around 80 outlets in the UK plus a number of concessions and outlets, but most of its recent expansion has taken place internationally, with a particular focus on Asia. Japan and China are its primary target markets, with plans to open over 50 stores in China in the next five years. Founded in 1993 by Cath Kidston, its products promise “English heritage designs with a modern twist”. The retailer operates a high-profile flagship store in London. At 7,000 sq ft across three floors, the store is four times as large as its average UK store size, allowing the company to showcase its entire product range. Cath Kidston’s domestic store locations reflect its upmarket customer base – with a strong south-eastern bias. To drive growth, Cath Kidston is beginning to focus on its online offering, as well as its marketing – including collaborations with celebrities – to extend its demographic.
Cath Kidston recorded increased full-year losses despite a rise in sales and “significant growth in ecommerce”.
Melinda Paraie will be a new name to many UK retail observers, but on paper at least the American appears a good fit to lead Cath Kidston through the next stage of its development after Kenny Wilson upped sticks to join Dr Martens.
Cath Kidston has poached Melinda Paraie, an executive at American jewellery business John Hardy, to become its new boss.
Our Top 30 International Retailers report reveals which businesses are achieving success overseas and their international strategies.
Cath Kidston boss Kenny Wilson makes no secret of his global ambitions for the quintessentially British brand, even as the UK’s split from the EU looms.
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