Cider: What you need to know about the fast-fashion brand challenging Shein


Source: Cider

As the fast fashion sphere becomes more competitive than ever, Retail Week sheds light on rapidly rising fast-fashion brand Cider and why it’s giving Shein a run for its money. 

With its range of cute and colourful clothing, Cider has quickly earned the status of being one of TikTok’s coolest fashion brands, beloved by younger shoppers for its huge range and cheap prices. But while Shein and Temu dominate the conversation when it comes to Asian ecommerce retailers, Cider has been going under the radar, unless you’re under 30.


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