Choices seeks new ops director to boost profits

AIM-listed Home Entertainment Corporation is seeking a new director of retail operations to improve the profitability of its Choices division.

Choices sells and rents videos, DVDs and computer games, as well as selling mobile phones and confectionery. It has 200 stores nationwide and more openings are planned this year.

The business has performed well in recent years and Seymour Pierce analyst Rhys Williams said it is 'a good growth story.'