Private sales e-tailer has appointed Rob Feldmann as chief executive of its UK division.

Feldmann joins from News International, where he was mergers and acquisitions/corporate development director for the UK and Europe. In this role, he had responsibility for completing and overseeing News International’s acquisition of a 50 per cent stake in Brand Alley UK.

Brand Alley France founder and chairman Sven Lung said: “We are delighted that Rob has agreed to take the helm at Brand Alley UK. He has a breadth of experience across senior-level operational, financial and strategic roles which, combined with his hands-on understanding of the business, will be invaluable in helping to take to the next stage of growth.”