Avon has signed model and TV presenter Lisa Snowden as the face and body of its new lingerie range.

The range, which includes larger bra sizes, up to an F cup, will launch next month.

General manager of Avon UK and Ireland Anna Segatti said: “Lisa is the perfect choice to model Avon’s bigger cup size lingerie. She looks incredible in all the sets and proves that you can be bigger busted and still wear delicate and beautiful underwear.”

Last month Avon launched its first advertising campaign to recruit representatives, often known as “Avon ladies”, for the first time in forty years. Last year, it signed Hollywood actress Reese Witherspoon as its first “global ambassador”.