All Alex Baldock articles – Page 3
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AnalysisAnalysis: Shop Direct to focus on personalisation to become a "world-class digital retailer"
Under new chief executive Alex Baldock, home shopping group Shop Direct plans to develop a world-class digital offer.
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AnalysisProfile: Alex Baldock, chief executive, Shop Direct
The former banker who has always had his eye on retail can’t wait to get stuck into his new role as boss of Shop Direct.
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InterviewQ&A: Shop Direct's new boss Alex Baldock
Shop Direct’s new boss Alex Baldock speaks to Retail Week about his new role.
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