What next? Tesco, John Lewis and Dixons Carphone CEOs predict trends for 2021

Alex Baldock - Hi Res-1105

After the most unpredictable year in history, which trends do retail’s biggest bosses think will be prevalent in 2021? Retail Week finds out.

2020 has been one of the most unpredictable years in history. For retailers, this has meant stores opening and closing overnight, online surging to unprecedented levels and demand for certain products, such as fashion, falling off a cliff edge.

As we wave goodbye to retail’s annus horribilis, what do the industry’s top bosses expect to be big in 2021? 

In terms of categories, the hard-hit fashion sector could be due a bounce back after a punishing year.


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