In pictures: John Lewis debuts menswear at London Collections: Men
Today John Lewis unveiled its spring/summer 2014 menswear collection at London Collections: Men, in its very first fashion show outing as it seeks to grow its design credentials.
Subscribe to Retail Week
Want to read more on department stores?
John Lewis’ private label collection John Lewis & Co previewed its ‘The Collector’ range at the British Fashion Council event, which runs from Friday until tomorrow.
The 90-piece collection features outerwear, waistcoats, casualwear and summerwear. Prices range from £18 for a crew T-shirt to £399 for a limited edition Made in England outerwear piece.
John Lewis buying and brand director Peter Ruis said: “Today was the perfect opportunity for John Lewis to bring what is arguably the strongest menswear collection on the high street to the international menswear fashion arena.”
The model line-up was led by the current face of John Lewis & Co, Johnny Harrington.
John Lewis director of buying Matthew McCormack said: “Our vision for menswear is to focus on our customers’ lifestyle needs and mindset. What’s key to our current male shopper is quality, fabrication and provenance – all of which John Lewis & Co delivers.”
John Lewis has been looking to grow its fashion credentials in recent years. Since the launch of John Lewis & Co in 2011 the label has been “pivotal” in changing the perceptions of the retailer’s menswear offer. Sales of the current collection surged 60% year-on-year, while it has helped drive sales across the menswear category up 30%.