All articles by Mike Coupe
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OpinionMike Coupe: Why Sainsbury's will thrive for another 150 years
It was 150 years ago this week that John James and Mary Ann Sainsbury set up the first Sainsbury’s at 173 Drury Lane in London.
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Video'The death of the superstore has been exaggerated' – Sainsbury's boss
Sainsbury’s chief executive Mike Coupe shares his opinion on a rapidly evolving market and how he sees the big retail and consumer trends playing out.
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OpinionComment: Horse meat controversy made us all up our game
It’s hard to believe that a year has now passed since the Irish Food Standards Authority found horse meat in some frozen beefburgers.
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OpinionComment: Sainsbury's Mike Coupe on picking a fight with Tesco
We’ve all got rather used to supermarket price wars. But there’s a new fight we’re going to pick.
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OpinionComment: Sainsbury’s Mike Coupe on Tesco's 'unfair' Price Promise
Sainsbury’s group commercial director Mike Coupe has publicly criticised Tesco’s Price Promise Promotion after Sainsbury’s complaint to the ASA failed. Here he explains his issues with the promotion.
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OpinionA fresh angle on point of difference
Quality fresh food is a key differentiator in a crowded market place, says Mike Coupe.
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OpinionFairtrade fans aren’t fair weather
Despite the recession people are sticking to their values and buying Fairtrade, says Mike Coupe