All articles by Jessica Twentyman
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AnalysisAnalysis: Leading the way online
Standing still is not an option for retailers with online ambitions, as the pace of digital development offers increasingly lucrative opportunities.
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AnalysisAnalysis: Evolution of the multichannel team
Multichannel teams are now involved with all aspects of business, from the boardroom to the shop floor. As retailers roll out ambitious strategies, digital talent is increasingly in demand.
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AnalysisAnalysis: How can retailers become digital publishers?
Retailers are battling to stand out from the crowd and keep customers interested, and digital content is an effective tool. Jessica Twentyman asks how retailers can become digital publishing experts, and discusses the best way to produce content online.
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AnalysisAnalysis: Cloud-based services - Who is leading the race?
Apple and Amazon might be retail giants, but they didnât get where they are by being one-trick ponies. Jessica Twentyman charts their battle to lead in the race to provide cloud-based services.
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AnalysisThe worldâs most innovative technology
Innovation in retail is happening everywhere, from mobile in Africa to shopping walls in South Korea. Jessica Twentyman reports.
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AnalysisM-commerce: Making the most of mobile
Most retailers are now working hard on their mobile offers, and there are plenty of lessons to be learned. Jessica Twentyman highlights pitfalls to avoid in order to provide a high-quality customer experience.
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AnalysisHow to best use the data youâve got
Every business has piles of data, and some of it isnât being put to as much use as it could be. Jessica Twentyman finds out how to make use of the data you already own.
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AnalysisCan cloud computing help save money?
As IT budgets come under ever greater strain, Jessica Twentyman asks if cloud computing can really help save money