Comment: Do retailers’ marketing efforts tally with Christmas sales results?
Have retailers’ Christmas performances tallied with the effort they put into their marketing? As they announce their sales figures for the Christmas period, MediaCom looked at social sentiment via its Twitter Tracker, YouGov’s BrandIndex and YouTube channels to track their impact.
GET INSTANT ACCESS
Subscribe to Retail Week to read this article and 40,000 others like it for less than £1 a day
- Get expert retail news and analysis
- Access unique tools and valuable resources
- Arrive at every meeting fully briefed
Find the subscription that best suits youCHOOSE YOUR PACKAGE
Buying more than 1 subscription? Discover your options
Having problems? Click here for help logging in.
Current subscribers sign in here: