The other big winner for the period is Waitrose, winning 17 per cent of the market over the period. It now commands 3.5 per cent of the market. TNS Superpanel communications director Ed Garner noted that Sainsbury's is still holding its own. He said: 'The rationalisation we have seen in earlier periods has speeded up - simply, the strong are getting stronger. Amidst the turbulence, Sainsbury's has some reason to be cheerful. The share has recovered to 15.6 per cent after three small but consistent increments of 0.1 per cent. While not dramatic, it is still a considerable improvement on earlier losses and reflects the focus on improving in-store availability.'