Why Pinterest, TikTok and Snap are all betting big on social commerce

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As consumers continue to embrace online shopping, social media sites are finding new ways to encourage online purchases. Retail Week analyses how three leading social media platforms are enticing users to buy.

Mastercard data found that 43% of UK consumers have shopped more online through social media during the pandemic, while 28% choose to shop on social media because of the ease of paying at the click of a button. 

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