Our main recommendation was to champion some of the things we, as a country of entrepreneurs, are already very good at: ecommerce, the internet and the science of following consumer behaviour. 

Consumption represents 70% of the UK economy, so leading in this area makes economic and social sense. People revere, admire and fear Amazon for its power and reach today, but they often fail to remember that it started in a very simple form, as an online bookstore with arguably the world’s best consumer entrepreneur at the helm. 

The UK boasts tremendous entrepreneurs and executives in ecommerce and the internet in general, many of whom pioneered their respective consumer categories.