Matt Truman: ‘The UK should focus on becoming champions of the internet’

Matt Truman

I was humbled recently to be asked by the government to contribute future policy recommendations to supercharge post-Brexit growth. 

Our main recommendation was to champion some of the things we, as a country of entrepreneurs, are already very good at: ecommerce, the internet and the science of following consumer behaviour. 

Consumption represents 70% of the UK economy, so leading in this area makes economic and social sense. People revere, admire and fear Amazon for its power and reach today, but they often fail to remember that it started in a very simple form, as an online bookstore with arguably the world’s best consumer entrepreneur at the helm. 

The UK boasts tremendous entrepreneurs and executives in ecommerce and the internet in general, many of whom pioneered their respective consumer categories.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.