Adidas and Reebok embrace cryptocurrencies with new partnerships
Sportswear giants Adidas and Reebok have signalled their intention to increase their engagement with cryptocurrencies, as both entered partnerships with digital money platforms.
Cryptocurrencies, which only exist virtually, are increasingly being used by consumers to buy goods and services.
Transactions are recorded and verified by a decentralised system, which differs from traditional currencies that are managed by a centralised authority, such as a central bank.
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