Green-thinking or greenwashing: Have retailers met their sustainability targets?

Selfridges unveils Project Earth, its transformational sustainability initiative with five-year commitments to change the way we shop and how it does business.’

With sustainability becoming more important to consumers, retailers across the board have started making bold statements and setting out ambitious goals – but are they real or just for show? Retail Week investigates.

From net-zero carbon to ethically sourced cotton, sustainability targets have become ubiquitous across retail and the global pandemic has only accelerated consumer expectations.

Shoppers are becoming more aware of their purchasing habits and where the products they buy come from. Some 49% of UK consumers said they were planning to make more environmentally friendly, sustainable or ethical purchases over Christmas, according to the latest research from Accenture.

But while there is now more scrutiny on retailers’ environmental practices, it can be difficult to differentiate between genuine corporate responsibility and those jumping on the bandwagon.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.