Green-thinking or greenwashing: Have retailers met their sustainability targets?

Selfridges unveils Project Earth, its transformational sustainability initiative with five-year commitments to change the way we shop and how it does business.’

With sustainability becoming more important to consumers, retailers across the board have started making bold statements and setting out ambitious goals – but are they real or just for show? Retail Week investigates.

From net-zero carbon to ethically sourced cotton, sustainability targets have become ubiquitous across retail and the global pandemic has only accelerated consumer expectations.

Shoppers are becoming more aware of their purchasing habits and where the products they buy come from. Some 49% of UK consumers said they were planning to make more environmentally friendly, sustainable or ethical purchases over Christmas, according to the latest research from Accenture.

But while there is now more scrutiny on retailers’ environmental practices, it can be difficult to differentiate between genuine corporate responsibility and those jumping on the bandwagon.

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