Retailers report spikes in demand as shoppers drag festive spend forward

Family Christmas dinner, with people at the table pulling crackers

Anticipated supply issues this festive season are driving consumers to shop earlier this year and forcing retailers to respond. Retail Week looks at how the likes of Tesco, Selfridges and Hotel Chocolat are preparing their supply chains for Christmas coming early. 

Springboard predicts that consumers will begin shopping earlier than ever, with the peak expected to take place on the week of Black Friday.

A 7.9% increase in footfall is expected that week compared with the week before, contrasting with the rise of 1.7% during Black Friday week pre-pandemic in 2018 and 2019. 

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