‘Retailers must rethink their supply chain strategy for the long term’

Erin Brookes, Alvarez & Marsal

The supply chain challenges currently facing the retail sector have been well documented, but taking a longer view of the situation is crucial, says Erin Brookes, managing director for European retail and consumer at Alvarez & Marsal.

Retailers are gearing up for one of their biggest operational challenges ever as they deal with a perfect storm of supply chain issues caused by Brexit and Covid in the run-up to the holiday shopping season.

Myriad disruptions, ranging from a post-pandemic surge in demand to a rise in shipping and oil costs and Brexit-fuelled staff shortages in the UK, have stretched retailers’ supply chains to breaking point. 

Stocks in October reached their lowest level since records began in 1985, according to the Confederation of British Industry, leading to product shortages and delivery delays.

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