Best-selling top brands to be sold cheap
Health and beauty retailer Superdrug is slashing the cost of top brand fragrances yet again, in an effort to raise its profile in the Christmas gift market.
Three of the retailer's best-selling fragrances, Britney Spears Curious, David Beckham Instinct and Arden Beauty, are being sold next week for less than£9.
Superdrug has already invested£25 million this Christmas in price cuts and promotions, with offers across fragrances, gifts and electricals.
The retailer is expected to sell more than 2.5 million bottles of perfume during the festive season, with many products slashed to half price in the run-up to Christmas.
Superdrug marketing director Gerry Murphy said: 'Christmas is a time for indulgence when people tend to spend a little more on something special. This round of price cuts will enable customers to indulge more, but spend less. It's our Christmas present to high street shoppers.'
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