Store gallery: John Lewis pilots ‘shopping by senses’ and localisation in new-look branch

John Lewis, Horsham

John Lewis has unveiled an experimental new store format designed to provide customers with a sensory shopping experience and reflect the interests of the local community.

The John Lewis store in Horsham, West Sussex, was originally an At Home shop and is co-located with a branch of grocery stablemate Waitrose. It has been revamped to be a “one-stop destination for fashion, beauty, tech and home design”.

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