Travel forward in time – a few weeks, a few months, into the new year? – and imagine how retail might operate when, like moles blinking in the sun, consumers can emerge and go shopping in person again.
Retailers and customers alike will no doubt welcome the freedom to visit stores once more and the opportunity to browse and buy ‘inessential’ items that brighten and enhance everyday life.
But even though such liberties may be restored relatively soon, business as usual certainly won’t be in the immediate aftermath of the coronavirus pandemic.
Imagine visiting the local shopping centre. You arrive in good time – because you know three-quarters of the car park remains shut to avoid overcrowding.
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