High street fashion chain Oasis is launching a London concept store complete with Prosecco bar and hairdresser on November 6.

Oasis is lauching a new format store in London next month

The 3,200 sq ft shop on Tottenham Court Road will house a number of firsts for the brand including in-store cafe Saucer and Spritz and hair and nail art bar Pin & Polish.

It will stock the full Oasis autumn 15 and Christmas collections over two floors.

Chief operating officer Hash Ladha said the store aims to create an “innovative shopping environment”.

He said: “The new cafe and beauty area are designed to give our customers a complete shopping experience.”

The cafe, run in partnership with Shoreditch-based bar The Jones Family Project, will offer breakfast, lunch and dinner plus alcohol in the evening, and customers can sit on the mezzanine level or outside on a ground floor terrace.

Pin & Polish will open in collaboration with The Hot Seat and The Illustrated Nail.

The branch, a key part of the Tottenham Court Road regeneration project, will feature Oasis’s signature shop fit with glass frontage, which it has been rolling out across its portfolio since 2010.

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