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Marks & Spencer goes live with digital sportswear platform
Marks & Spencer has launched digital sportswear platform The Sports Edit as a distinct entity on its website.
Marks & Spencer announced it had acquired a stake in the platform last March as part of its strategic focus on activewear and considers it to be “a complementary ecommerce platform well positioned in the growing activewear market”.
The sportswear platform was originally founded in 2015 and will continue to be independently run by its chief executive Nick Paulson-Ellis.
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