E-bike brand Cowboy launches retail partnerships for European expansion

People riding Cowboye- bikes

E-bike company, Cowboy has launched a retail partner network as it plans to expand to 60 European cities via 300 retail partners by the end of the year.

The e-bike retailer said the new model will help increase its ”retail and service presence across the continent, bolstering its omnichannel approach by complementing its current online sales channels, brand stores and mobile network of mechanics and test riders.”

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