Retail bosses are becoming frustrated with what they see as an unforgiving and increasingly vindictive City, more eager for a good story than fair comment. There is concern too at the fine line between City darling and City damned.
'The City is a horrible, horrible place these days,' says the chief executive of one large retail chain.
'In a sector like retail where you have fewer companies and analysts wanting to say something different it's a ready made formula for nonsense,' says BRC director general Kevin Hawkins.
Read more about retail chiefs' attitudes to the City in this week's Big Story: Walking a Fine Tightrope.