Store staff have called on retailers to invest in pay and conditions to avoid Christmas burnout

Aldi staff worker

Source: Aldi

Exclusive interviews with 500 UK frontline workers reveal the factors that will incentivise productivity this golden quarter, at a time when staff are prone to disengagement

For retailers to get the most out of their store staff this peak season, they must prioritise pay and working conditions, integrate in-store tech to enable workers to do their job better, and leadership must listen to, and value, the views of those on the frontline.

 

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