Q&A: Jeroboams CEO Matthew Tipping on in-store tech, the labour shortage and branching out of London

Matthew Tipping, Jeroboams CEO

 Jeroboams has carved a name for itself as London’s local wine merchant since it began trading more than 30 years ago, with its trade distribution arm dating back to 1934, but it’s not resting on its laurels.

 Jeroboams has carved a name for itself as London’s local wine merchant since it began trading more than 30 years ago, with its trade distribution arm dating back to 1934, but it’s not resting on its laurels. Chief executive Matt Tipping has been quietly expanding the wine specialist’s store portfolio and recently unveiled its new store format at its ninth location. He spoke to Retail Week about his plans for the retailer

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