As we now head off into the busiest and most profitable time of the year for retailers, the pace of people moves will slow down during December as everyone concentrates on the festive season and Sales.
As we now head off into the busiest and most profitable time of the year for retailers, the pace of people moves will slow down during December as everyone concentrates on the festive season and Sales.
In November Amazon managing director Chris North topped Retail Week’s annual Etail Powerlist for the first time. It has been interesting to see the trends the etailers have brought to recruitment and headhunting over this last year.
As etailing is very much more reliant on strong visual images and content to sell the product there has been a growing trend for former magazine editors to be taken on in buying roles and this month we have Carmen Borgonovo, the former Senior Style Editor at Harper’s Bazaar, going to My-Wardrobe replacing Luisa De Paula.
Borgonovo is following in the footsteps of her former boss at Harper’s Bazaar, ex-editor Lucy Yeomans, who left for My-Wardobe.com competitor Net-A-Porter.com earlier this year. She was joined by Tess Macleod Smith in January, the former group publishing director of Hearst. September saw Grazia style director Paula Reed leave for Harvey Nichols, while Vogue’s ex-fashion features director Harriet Quick left to start up luxury shopping destination Luxup where Averyl Oates, the former buying director at Harvey Nichols, joined as commercial director.
Meanwhile, former fashion director at Vogue Kate Phelan headed to Topshop as creative director. It is not surprising that Net-A-Porter.com started this trend – the site’s founder, Natalie Massenet, worked at Women’s Wear Daily and Tatler before setting it up.
This month it was also announced that Net-A-Porter.com will launch a newsstand publication within the next 12 months. The site already has a weekly digital magazine which is viewable online and through their iPad app. Last year it ventured into print for the first time when a limited number of copies of its spring/summer 2011 magazine were sent out to corporate clients.
So will the lines between editorial and retailing be blurred even more and is this going to be a bigger trend in 2013?
The Anthony Gregg Partnership
Founded in 2003 and located in Henley-in-Arden and London, The Anthony Gregg Partnership specialises in the consumer search market space. You can email Tony Gregg at tony@anthonygregg.com.
No comments yet