Don’t give up the day job: embracing side-hustle culture

multitasking business woman

The side hustle – a way to make money on the side – is going beyond car boot sales at the weekend or selling items on eBay. Many entrepreneurial workers are building their own empires while in full-time employment. Retail Week looks at how your company should adapt to this growing trend.

One in four British adults – 39% of those in employment – have a side-hustle, according to research carried out by Henley Business School. The trend that started off in the tech hubs of Silicon Valley has made its way to the UK and its transforming how some people choose to work. 

These side hustles aren’t just ways to bring in extra cash. For some, they are true passion projects, particularly in the tech sector where developers are seeking to create the next big disruptor. After all, big businesses such as Airbnb, Twitter and even Apple started off as side projects.

As more and more people choose this way of working, some employers have moved with the changing times and encouraged this practice.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.