Direct Wines gained a prized customer when it recruited N Brown’s outgoing chief executive Alan White to its board last month.

White admitted that he used to be a Majestic Wine shopper so, when he was approached to join Direct Wines, he decided to try out the online service and made a hefty order pre-Christmas.

However, White might not be shopping on the site in the near future - not because he wasn’t impressed by its slick service but because he overestimated his family’s drinking ability.

Now, with the dedicated White family sticking to its new year health kick, he can let his Direct Wine stash age appropriately.