Ecommerce manager, NBTY Europe (Holland & Barrett, GNC, Julian Graves, Nature’s Way)

What was your first job in retailing?

Ecommerce marketing executive for Webb Ivory (Burton) who at the time were running websites for some of the UK’s largest charities.

Which retail company do you admire most and why?

As an internet retailer I don’t think you can look past the success of Asos, especially given its initial business model and how it has now moved attention away from it to become a multimillion pound company. From a multichannel perspective I admire the progress Halfords has made over the last two years.

What is the trait you least like in yourself and why?

Impatience - I sometimes need to realise that everything cannot happen yesterday.

What advice would you give someone starting out in retail?

Measure pounds earned per pounds spent.

Who have you learnt most from in your retail career?

I have picked up a lot of the commercial side of retail from NBTY.

What keeps you awake at night?

Delivering the service to the customer online that is expected from a 1,000 store retail business.

What’s the most satisfying part of your job?

The influence of online on the wider business - having a positive impact on the business as a whole.

What’s your proudest achievement?

Occupying the role I do in such a big company.

What job would you have done if you hadn’t become a retailer?

Digger driver, like my brother.

What’s your favourite shop and why?

Paul Smith because it’s like no other.

The products are unique and high quality and the shops themselves are equally unique.

What was your last purchase?

Shoes from Hugo Boss.