Retail Stores put the increases down to the strengthening of the Liberty brand through a management restructure and a review of the store's offer last year. The figures illustrated the store's strong half-year trading results, the retailer said, with sales for the 26 weeks to December 25 up 10 per cent on the previous year. Gross margins improved over the period by 1 per cent, through judicious use of markdowns.
Retail Stores chief executive Iain Renwick said: 'December's performance has been most encouraging in view of the generally difficult retailing environment - Hard work behind the scenes to reposition Liberty as London's destination store has borne fruit. We are also making tremendous progress in increasing the level of Liberty own-brand goods in the store and the success of Liberty branded giftware over the Christmas period reflects that. Without a doubt we are turning Liberty around.'