Blog: John Lewis director of marketing shy to admit influence, yet hails shift from price-led ads

John Lewis director of marketing shy to admit influence of ad campaigns

John Lewis’ director of marketing Craig Inglis has said this year retailers have “upped their game” with their Christmas adverts, in a move away from price-led campaigns towards story-led adverts. However, he was modest in not fessing up to the influence the department store’s TV advertising has had on retail.

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