Chinese etail titan Alibaba is overhauling its business model in order to better compete with Amazon on a global scale.
The ecommerce group will make changes to AliExpress – a website that sells goods from Chinese retailers to 150 countries – allowing retailers from other markets to sell goods through the platform.
AliExpress has opened the site to overseas retailers, allowing small and medium-sized businesses in Russia, Turkey, Italy and Spain to register and sell their products to other countries.
Alibaba said a “good foundation” of businesses from the four countries have already registered to sell through AliExpress, although it declined to give exact numbers.
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