Dutch grocery giant Ahold reported a drop in revenues during its first quarter as cut-price deals took their toll on profit margins.

Dutch grocery giant Ahold has reported a drop in revenues during its first quarter after cut-price deals took their toll on margins.

The retailer engaged in more price promotions in the Netherlands and the US in a bid to gain market share, which contributed to group operating income falling to €390m (Ā£276.1m) from €392m (Ā£277.5m) the previous year.

Its underlying operating margin fell to 3.5% from 4%.

Other big grocers have also been hit by margin declines in a similar fashion as a fierce price war rages on.

Tesco revealed its margins slumped from 5.03% to 1.07% in its latest full-year figures, while rival Sainsbury’s retail underlying operating margin fell from 3.65% last year to 3.07% in 2014/15.

Ahold chief executive Dick Boer said its margins were dented by temporary factors including promotional costs, investments in its online business and higher pension costs. Boer added the margin ā€œshould not be seen as indicative of the whole yearā€.

Ahold’s sales rose 14.9% during the period to €11.3bn (Ā£8bn), driven largely by a strong dollar. Underlying sales at constant exchange rates grew 1.4%.

Sales in the Netherlands rose 5.7% to €3.75bn (Ā£2.65bn), driven by like-for-like sales growth of 2.5%. But sales fell 2.1% in the US at constant exchange rates to €7.03bn (Ā£4.98bn) as like-for-likes dropped 2.4%.

Ahold added that total online sales jumped 23.8% (14% at constant exchange rates) to €448m (Ā£317.4m) during the period.