Strategy spotlight: Five ways Kingfisher is maximising growth with Screwfix

By Wendy Massey, Hanna Hua2023-05-05T05:30:00

Barring the huge boost for the sector during the pandemic, DIY giant Kingfisher has been reliant on its Screwfix trade-counter format to drive sales and profit growth in recent years. Meanwhile, its larger businesses, including B&Q in the UK and Brico Dépôt and Castorama in France, have struggled in a difficult trading environment

Despite being a significantly smaller business, Screwfix is the jewel in the Kingfisher crown.

Not only does it deliver significantly higher margins than its larger stablemates, but it has also become the digital benchmark for the group’s other businesses, having developed “world-class” fulfilment and mobile propositions. It has also become Kingfisher’s latest export.

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