Can Chinese retailer Miniso overcome its controversial past as it eyes rapid UK expansion?

Miniso Leeds

In stark contrast to its motto “Life is for Fun”, Miniso has been involved in more controversies than the number of years it has been operational. From abandoning its Chinese heritage to allegedly faking its business model, Retail Week takes a closer look at the brand ahead of its expansion plans in the UK

Four years after opening its doors in the UK, Chinese lifestyle retailer Miniso has grown to 18 stores in the country with at least 10 more in the pipeline before the end of the year.

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