Analysis: Habitat makes itself at home in a new retail landscape

Habitat’s mini store in the Ruislip Homebase is               part of a strategy of opening shop-in-shops in its sister retailer. The aim is to install Habitat in 14 Homebases by Christmas

Habitat almost disappeared a few years ago, but in an exclusive interview managing director Clare Askem says its strategy under new owner Home Retail Group is working.

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