HMV has enjoyed a boost in sales on the back of the Brit Awards last night, with sales of one winner’s album soaring 594% compared with the same day last week.
Sales of the Mumford & Sons album Sigh No More, which won the best album award, saw the biggest rise at HMV on the back of the awards.
Double international winners The Arcade Fire also experienced a sales surge at the retailer, with sales of its album The Suburbs rocketing 575%. It won International Group and International Album gongs.
Urban music star Tinie Tempah, who won British Breakthrough act and British Single – experienced a 380% surge in sales of his album Disc-Overy at HMV.
Other winners including Laura Marlin and Take That have enjoyed sales growth on the back of the Brits.
HMV’s Gennaro Castaldo said: “Each year featured Brits artists always enjoy a huge lift in sales of their recordings - both in the run up the ceremony itself and then immediately after, when media exposure is at its greatest.
The biggest gainers tend to be those that give show-stealing performances on the night or who grab the headlines by winning multiple awards - such artists can easily experience a doubling or even a trebling of sales overnight, especially in these days of instant downloads - and we’re already seeing notable increases in sales for all the featured artists, while a further boost generally follows at the weekend when everyone hits the high street.”